Print Design
Though the requirements for the digital information requested by printing companies vary somewhat due to the equipment used, one thing has become much easier and more consistent and that is the use of PDF (Portable Document Format) as a standard.
Creating professional and eye-catching designs that really communicate is the art of the business. Making it work perfectly for each printing situation is knowing the technical side of print design.
Knowing what the piece is intended to accomplish is the start. Next is to make it aesthetic enough to get the message looked at and remembered. Then pull it all off within the clients time frame and budget.
One good thing is that the tools of the trade, the design software is always improving.
There are a few examples available in the links on the left. |